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Search results for “digital video”
From WeChat 1.0 to 2.0 – Digital marketing takeaways for travel brands
08/19/2020
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4:27:30 PM
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The most forward-thinking brands understand that consumers want to interact in a way they do every day with each other – through conversations.
Discount pricing + digital tools drive domestic travel transactions in China
07/23/2020
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6:04:56 PM
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Chinese online platforms are focusing on digital tools, especially live-streaming, to revive spending. The plan is to drive domestic travel sales volume through discounts, a tactic being described as a short-term phenomenon.
Video sharing app TikTok challenges Ctrip and Meituan in their stronghold
07/30/2020
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12:24:25 AM
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Video sharing platforms TikTok or Kwai are more interested in carving out their own niche in the local lifestyle services segment rather than being merely a traffic portal for Ctrip and Meituan.
Barry Diller’s IAC takes USD 1 billion stake in MGM resorts with eye on online gaming
08/12/2020
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1:47:07 PM
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IAC believes MGM presented a ‘once in a decade’ opportunity for it.
Travel live streaming marks changes for digital marketing after COVID-19
06/24/2020
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11:08:38 AM
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Live streamers need to offer popular and quality products at heavily discounted prices, but that may pose a dilemma between increasing demand and maximizing profitability.
Accor works on travel recovery; China tightens traveler check in Beijing | Daily Brief
06/25/2020
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9:33:32 AM
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China remains the single largest country with some 11.9 million scheduled flight seats last week; Accor worked with Ctrip, Fliggy, Meituan and WeChat to capture domestic demand in China.
Alibaba appoints new president for Fliggy travel unit
06/18/2020
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3:02:37 PM
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The Fliggy brand has had three presidents in the past four years.
OTAs vow to drop rate parity; Travel recovery to peak after September | Weekly Review
05/16/2020
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10:49:34 AM
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IHG starts flagship store on Trip.com Group; 70% of OYO hotels in China are now back to business.
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